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27/01/2021

msg has announced the acquisition of the crowdsourcing supplier passbrains. With this acquisition, msg is expanding its service portfolio to include crowdsourcing: The offering ranges from ideation and functional testing to user and customer experience as well as the testing of IoT devices in the field.

Direct user feedback optimizes product development

passbrains supports companies in ensuring and improving the quality of digital products, services and processes as well as networked hardware. The acquisition of the crowdsourcing supplier makes it possible to involve more than 35,000 crowd members in msg customer projects via the digital passbrains platform. This way, end user requirements and ideas can be integrated and the developed solutions can be validated early on. Real users test the functionality in real scenarios. They can test the functionality, compatibility and usability on a variety of end devices, in different regions and languages. Incoming suggestions for improvements bring direct added value as the buy-in of product innovations is ensured at an early stage.

“The cross-company digital collaboration platform from passbrains offers us and our customers many possibilities: From the development of ideas and product validation across multiple cycles to increased customer acceptance of the solution in production. In addition, we can make the collaboration between our msg employees, our customers and the crowd community more efficient,” says Recardo Jackson, Head of Test, Quality & Lifecycle Management at msg.

Guaranteeing digital excellence in a growing market

passbrains and msg have been working together on various projects since 2019. The integration of passbrains into the msg group enables synergies from which customers and the crowd will benefit. Together, msg and passbrains are creating an even stronger network for crowdtesting, crowdsourcing and digital assurance.

“Ten years on from its founding, passbrains has – in msg – the best partner at its side not merely to maintain existing service excellence, but to improve it and to tap into new customer groups,” says Johannes Widman, Managing Director of the passbrains Delivery Center. “With msg, we remain faithful to our motto “Quality before Quantity” in a growing market and with an expanded service portfolio.”